Paula Colliver                  

PC Media Group

• Founded and operate digital content and affiliate brand frugaldesigner.com, handling everything from product strategy and content to analytics and monetization.
• Built end-to-end AI and automation pipelines using Make.com, Apify, Claude API, and Python, cutting manual content production time by 80%+.
• Setup GA4 + GTM tracking, built conversion dashboards, and developed SEO content strategy from scratch. Full ownership, no hand-offs.

Avanquest Software

• Owned conversion performance across the full customer funnel — landing pages, shopping carts, and post-sale campaigns. Analyzed data to identify drop-off points and built testing hypotheses around them. Increased landing page conversion rates by 14% through content and CTA optimization.
• Developed and tested new eCommerce checkout flows focused on customer segmentation and buyer behavior, improving overall AOV by 10%.
• Maintained and prioritized testing roadmap aligned to revenue and KPI goals, managing each test from hypothesis through release. Typically ran three concurrent tests at any given time.
• Worked cross-functionally with Sales, eCommerce, IT, Marketing, and Design to collect feedback on lower-performing conversion points, then used data analysis to investigate and test possible solutions.
• Partnered with the CRM team to test post-sale offers and messaging, improving customer lifetime value and retention.

• Managed concurrent projects including product launches and feature testing for multiple brands — coordinating across Product, Sales, IT, and Marketing.
• Owned project timelines, dependencies, and deliverables — keeping stakeholders aligned when priorities shifted, which happened often.
• Gathered and analyzed user feedback through surveys and questionnaires to identify friction points and inform product feature enhancements.

• Built and scaled global affiliate programs into multi-million-dollar revenue channels across consumer software products — grew revenue 140% year-over-year, with affiliate revenue contributing 18% to overall online sales.
• Built and ran a white-label partnership program — prospecting, contracts, onboarding, and long-term relationship management. Started from nothing and turned it into a monthly 6-figure revenue stream.
• Championed multiple partner programs that expanded the value proposition for partners and increased partner-driven revenue by over 60%.
• Managed a mix of content, coupon, comparison, and paid media partners. Negotiated commissions and placements regularly — always trying to find the balance between volume and margin.
• Managed one direct report and worked across teams on program strategy, compliance, and performance benchmarks.